Promoting Gender Equality in Nigerian Media: Insights from Afolasade Samagbeyi

Afolasade Samagbeyi, host of “Exclusives with Afolasade” on YouTube, sheds light on the current state of gender equality in Nigerian media in an exclusive interview with Asiwaju Media.

In a candid discussion, Ms Samagbeyi delved into the nuanced challenges hindering gender equality within the Nigerian media landscape. Despite progress, she highlighted persistent hurdles such as gender stereotypes, unequal pay, and gender-based violence that impede women’s advancement to leadership roles.

Asiwaju Media: Afolasade, can you shed some light on the nuanced challenges hindering gender equality within the Nigerian media landscape?

Afolasade Samagbeyi: Certainly, Asiwaju Media. Despite the progress we’ve seen, there are still persistent hurdles such as gender stereotypes, unequal pay, and gender-based violence that continue to impede women’s advancement to leadership roles.

Asiwaju Media: How would you describe the representation of women in Nigerian media today?

Afolasade Samagbeyi: We’ve certainly seen some improvement in the representation of women across various media roles. However, prevailing gender stereotypes and societal perceptions still limit women’s access to leadership positions. There’s a clear need for concerted efforts to dismantle these barriers and foster a more inclusive environment within the industry.

Asiwaju Media: Drawing from your personal experiences, can you discuss instances of gender-based discrimination and bias that you’ve encountered in the media workplace?

Afolasade Samagbeyi: Certainly. I’ve personally experienced instances of gender-based discrimination and bias in the media workplace. These biases not only restrict opportunities for career growth but also perpetuate gender inequality. Additionally, the prevalence of unequal pay has significant implications for women’s financial well-being and overall job satisfaction.

Asiwaju Media: What promising initiatives have you observed aimed at promoting gender equality within the media sector?

Afolasade Samagbeyi: Despite the challenges we face, there are promising initiatives aimed at promoting gender equality within the media sector. We’re seeing efforts to implement pay equity measures, foster inclusive workplace cultures, and provide support systems for women experiencing harassment or abuse. These initiatives are crucial steps towards creating a more equitable and supportive environment for women in the industry.

Asiwaju Media: How do you believe media representation plays a role in challenging traditional gender norms and stereotypes?

Afolasade Samagbeyi:  Media representation plays a pivotal role in challenging traditional gender norms and stereotypes. I believe in advocating for diverse and empowering portrayals of women in media content to foster inclusivity and inspire societal change.

Asiwaju Media: Regarding digital literacy and access, what initiatives do you think are necessary to empower women in the media sector?

Afolasade Samagbeyi: Access to information and digital literacy are essential for empowering women in the media sector. We need initiatives that bridge digital divides and equip women with the skills necessary for success in media careers.

Asiwaju Media: Finally, what role do you see collective action, collaboration, and advocacy playing in advancing gender equality in the media industry?

Afolasade Samagbeyi: Collaboration, mentorship, and advocacy among women in the media industry are essential for driving meaningful change. Professional networks and associations play a crucial role in facilitating collective action and amplifying the voices of women in Nigeria and Africa.